Fable UI

Premium frontend components, animations and 3D experiences, organized into a product developers can inspect before they build.

Live public site

My role

Designed and built the Fable UI storefront: the visual identity, catalog browsing, component presentation and purchase experience.

White Fable UI emblem surrounded by clear glass rings on an electric-blue background.

The problem

A compelling interaction is easy to appreciate and harder to evaluate. A short demo shows how something moves, but it may leave out the framework, dependencies, source files, setup process and changes needed to use it in another project.

Designers and developers need those details before they can make a useful choice. The challenge was to bring the visual experience and the implementation information into one storefront, with a clear path from discovery through purchase and delivery.

My contribution

I designed and built the Fable UI storefront, connecting the visual identity, catalog browsing, component presentation and purchase experience. The work included organizing the library, presenting motion previews, structuring product documentation and explaining what happens after a customer buys.

The project is a platform for a curated collection. The catalog brings together component projects with different frameworks and dependencies, and the presentation keeps those differences visible.

What I built

Fable UI presents 234 components across 14 collections, including scroll animations, hover effects, custom cursors, page transitions, typography, galleries, physics and 3D. Search, sorting, collection navigation and effect and technology filters help visitors narrow the library to a specific interaction.

Each product page brings the preview together with its purpose, use cases, framework, libraries, included files, setup instructions, customization notes and compatibility considerations. The storefront supports single-component and complete-library purchases, with a cart, Stripe checkout and a documented delivery process.

  • An electric-blue and white identity applied across the storefront and product presentation.
  • Component cards with motion previews and links to detailed implementation information.
  • A catalog structured around collections, stable component identities and technical metadata.
  • Pricing and support pages explaining purchases, delivery, licensing and refunds.
  • Passwordless purchase-email sign-in for orders, delivery status and download access.

How it works

The public experience connects what a component looks like to what a customer receives.

  1. Browse the catalog or narrow it by collection, effect or technology.
  2. Watch a preview and review the component's implementation details.
  3. Choose a component or the complete library and review the cart.
  4. Complete the one-time purchase through Stripe checkout.
  5. Receive order confirmation, then download access when the files are ready.

Customers can return using their purchase email to view orders and access downloads.

Electric-blue and white geometric fins arranged into a flowing topographic wave.
Fable UI brand artwork exploring modular motion.

Key decisions

Show the component in motion.

The site presents preview videos and posters generated from the component projects. That gives visitors a concrete view of an interaction before they examine its implementation.

Keep technical information specific.

The catalog includes different kinds of projects. Cinematic Cylinder Gallery is listed as a React and Vite project, while Glass Shard Sphere is listed as a Next.js project. Their product pages identify their own libraries and adaptation requirements.

Explain the full purchase.

Product pages cover included files and setup, while pricing and support pages explain the order, delivery and license. The purchase is easier to evaluate when those details sit alongside the visual presentation.

Give the library a coherent identity.

The blue and white design system connects a varied collection without making every component look the same. The storefront provides consistency while the previews preserve the character of the individual projects.

Tradeoffs

Recorded previews make motion easy to inspect, but they do not replace testing an interaction inside the intended website.

A varied catalog offers more visual range, while introducing different dependencies and integration requirements. Product-specific documentation makes that work visible before purchase.

Outcomes & evidence

Fable UI has a live public storefront with 234 listed components and 14 collections. Visitors can browse the library, watch previews and inspect individual product documentation. Pricing, order access and support pages describe the buying and delivery experience.

The Cinematic Cylinder Gallery and Glass Shard Sphere pages provide concrete examples of how the platform presents a component's visual behavior, source package and implementation requirements together.

Scope & limits

Component technologies vary. Some projects use plain JavaScript; others use React, Vite, Next.js, GSAP, Three.js or related libraries. Adapting a component to a different stack may require changes.

Accessibility, reduced-motion behavior, device performance and demonstration-asset permissions need to be assessed for the specific component and end project. The storefront's presentation is not a blanket certification of every item.

This case study describes the public product. Sales, conversion and performance results are not reported.

What I learned

A component library becomes useful when the visual result, implementation requirements and delivery expectations are understandable together. The documentation is part of the product experience.

Built with

Storefront

Next.jsReactGSAPStripeVercel

Technologies represented in the component catalog

JavaScriptReactViteNext.jsGSAPThree.jsReact Three Fiber

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